About the Core-Resourcing logo

We chose the branding we did for two reasons primarily….

The koru - (the plant visible on the left of our logo) is in New Zealand representative of new life, new beginnings and growth. It also represents strength and peace. It is the unfurling new growth from our national symbol - the silver fern.

When we consider what the fundamental premise of Core-Resourcing is all about, helping people to grow and to prosper - we thought this symbol very fitting.

The globe with the concentric circles emanating from a central core is taken from one of our models that illustrates how all that we do and indeed “are” emanates from our own very “core” - who we are at the centre, describes what you attract on the outside.

And obviously New Zealand takes pride of place on the face of that particular globe as we will always glad to be proudly called “a kiwi company”

Regards

Darren

Symbol of new life and growth